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Featured projects

Built to
deliver.

Concrete projects, measurable results. From digital marketing to project management, through technological innovation.

MarketingCommunityUX/UISEO/SEAData & AIBranding
28
Projects
5+
Companies
132+
Tools
Available Sep 2026
BTS Crisis — Crisis Communication
Community & Impact
6K+
followers Twitter

BTS Crisis — Crisis Communication

Crisis communication campaign for French BTS students during the 2021 reform — Twitter, Telegram, press outreach.

Twitter/XTelegramTwitchInstagramGoogle Analytics
HabboCivil — Founding Project & RPG Servers
Community & Impact
1K+
Players managed

HabboCivil — Founding Project & RPG Servers

Founded & managed an RPG server community — events, moderation, player engagement.

Data & ResearchIn progress
350+
Campaigns analyzed

M1 Thesis — Generative AI & Video Advertising

Master's thesis on AI-generated video ads — analyzing 350+ campaigns across Meta & YouTube.

All projects

Community & ImpactIn progress

Marsha Squad — Volunteer Moderation

Depuis nov. 2025

Volunteer moderator within Marsha Squad, a professional moderation service (100+ moderators, 24/7 coverage, 20+ languages, 500+ communities across Discord, Twitch and YouTube). Online community moderation: harmful-content filtering, raid detection and handling, rule enforcement, incident management and member support to keep spaces safe and welcoming.

DiscordTwitchModération+2
Tech & DevIn progress

Portfolio Website — React Apple-style

04/2025–En cours

Building a premium online portfolio inspired by Apple visual grids, in React. Using the Developer-Portfolio template (Ibrahim Memon). React + Tailwind + Framer Motion integration. Minimalist art direction: black background, Apple-style grids, clear hierarchy. GA4 + Meta Pixel integration for analytics tracking. Optimized SEO: meta tags, open graph, allanduval.fr domain. LinkedIn mockup produced for launch teaser.

ReactTailwindFramer Motion+5
Marketing & StrategyIn progress

Coopéractions — Strategy & Brand Redesign

05/2025–En cours

Design a comprehensive repositioning strategy for Guillaume Coudray, a mediator in Bordeaux: identity, services, website, hybrid model. Assessment of current activities & needs analysis. Creation of a new visual identity (logo, name, art direction). Service mapping: businesses ↔ youth ↔ association. Persona design, customer journeys, cone of vision. Development of a pragmatic roadmap (growth phases, funding, partnerships).

FigmaNotionMiro/Whimsical+1
Design & InnovationIn progress

Fabrique 77 — Inclusive Digital Training

2024–En cours

Create a brand and training network in Seine-et-Marne to promote digital inclusion. Branding definition: name, logo, visual identity. Design of a module catalogue (office tools, AI, social media, e-commerce). Preparation of teaching kits (Canva/Figma materials). Targeting regional partnerships (associations, local authorities, local businesses). Creation of a flexible business model: subsidized free training + B2B services.

CanvaFigmaNotion+1
Data & ResearchIn progress

Multi-Platform Dataset — AI vs Non-AI (TikTok/YouTube/Instagram/CTV)

2024–2026

Consolidated dataset for comparative analysis of AI vs non-AI video campaigns across 4 platforms: TikTok, YouTube, Instagram Reels, and CTV. Data collected via Ads Transparency Centers, TikTok Creative Center, Meta Ad Library, and Trade Desk. Dataset of 350+ campaigns analyzed with standardized metrics: VTR, CPV, CPM, ROAS, Brand Lift. Database for the M1 thesis on the impact of generative AI on advertising performance.

Ads Transparency CentersTikTok Creative CenterMeta Ad Library+4
TIPI — Fluxus (MainXa startup)
Design & Innovation

TIPI — Fluxus (MainXa startup)

Completed

2025-2026

M2 MITIC capstone project (Université Gustave Eiffel): 7 months in a team organized like a start-up for a real client, AMETIS (recycling). As Team Leader of a 5-person cross-disciplinary team, designed Fluxus — a SaaS/HaaS platform for piloting industrial recycling flows. It centralizes today's scattered data (ERP, regulatory tools, spreadsheets) through an operations dashboard, a QSE compliance interface and an operator mobile app (weighing, non-conformities, incident reports), augmented with AI (anomaly detection, regulatory monitoring) and real-time IoT. An iterative approach (research, ethnography, scoping, Figma prototyping, business model) rooted in responsible digital design. Presented at the UNIVCAMP event.

Figman8nIA+5

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