All projects
Marketing & StrategyIn progress05/2025–En cours
Coopéractions — Strategy & Brand Redesign
Role
Strategy & Design Lead
Context
Consulting/Academic
Stack
4 tools
Design a comprehensive repositioning strategy for Guillaume Coudray, a mediator in Bordeaux: identity, services, website, hybrid model. Assessment of current activities & needs analysis. Creation of a new visual identity (logo, name, art direction). Service mapping: businesses ↔ youth ↔ association. Persona design, customer journeys, cone of vision. Development of a pragmatic roadmap (growth phases, funding, partnerships).
Technologies
FigmaNotionMiro/WhimsicalStrategy
Deliverables
Repositioned brand identity
Restructured service offerings
Redesigned website
Hybrid business model
🎯 Results
Clear repositioning with dual SASU/Association model. Modernized communication strategy tailored to target audiences. Actionable documentation to guide the next 12–18 months.