All projects
Data & ResearchIn progress2024–2026
Multi-Platform Dataset — AI vs Non-AI (TikTok/YouTube/Instagram/CTV)
Role
Data Analyst & Researcher
Context
Research (M1 Thesis)
Stack
7 tools
Consolidated dataset for comparative analysis of AI vs non-AI video campaigns across 4 platforms: TikTok, YouTube, Instagram Reels, and CTV. Data collected via Ads Transparency Centers, TikTok Creative Center, Meta Ad Library, and Trade Desk. Dataset of 350+ campaigns analyzed with standardized metrics: VTR, CPV, CPM, ROAS, Brand Lift. Database for the M1 thesis on the impact of generative AI on advertising performance.
Technologies
Ads Transparency CentersTikTok Creative CenterMeta Ad LibraryTrade DeskData AnalysisExcelPython
Deliverables
Consolidated multi-platform dataset (350+ campaigns)
Standardized data dictionary
Normalized metrics (VTR, CPV, CPM, ROAS, Brand Lift)
Structured database for analysis
Complete technical documentation
🎯 Results
Consolidated multi-platform dataset with 350+ campaigns analyzed, standardized metrics established, structured database for AI vs non-AI comparative analysis.