Role
SEO/SEA Analyst (Group Halima & Allan)
Context
Academic (M1 MITIC)
Stack
7 tools
SEO/SEA audit report for a travel blog website (Lisbon) built on Wix, with visibility/revenue targets by June 2026. Full technical analysis: Wix + CDN, TTFB ≈170ms (Paris), HTTPS Let's Encrypt, Lighthouse desktop 91/100. Keyword research via Google Trends/SEMrush: 'cheap Lisbon trip' 8.1k/month, peaks March-June & September. Google Ads SEA campaign with target CPA €2.00, test budget €600/30 days, CTR >11% after 1 month.
Technologies
WixGoogle AdsGA4Google TrendsSEMrushLighthousePerformance Max
Deliverables
Full technical audit (Wix + CDN, TTFB 170ms, HTTPS Let's Encrypt)
Seasonal keyword analysis (e.g., 'cheap Lisbon trip' 8.1k/month)
Configured SEA campaign (Exact Search + Performance Max)
GA4 report with before/after metrics
Priority SEO recommendations
🎯 Results
Technically healthy site (Lighthouse 91/100), high-performing SEA campaign (CTR >11%), GA4 measurement baseline established to track SEO/SEA optimization impact.
Gallery
