Role
Community Manager & Spokesperson
Context
Personal/Community - Student engagement
Stack
7 tools
During the 2021 BTS exam crisis linked to COVID-19, managed communications for the 'BTS EN DETRESSE' student movement as an engaged student. Effectively managed an influential account in crisis context with over 6,000 Twitter followers in 2 months and 7,000+ people on Telegram. Public speaking on Twitch (2,000 viewers), Instagram Live, and SEO/SEA support with Analytics and Ads.
Technologies
Twitter/XTelegramTwitchInstagramGoogle AnalyticsGoogle AdsSEO/SEA
Deliverables
Twitter & Telegram account management (6,000+ Twitter followers, 7,000+ Telegram)
Public speaking on Twitch (2,000 viewers) and Instagram Live
SEO/SEA support with Analytics and Ads
Trend and news analysis around the movement
Coordination with other student relay channels
🎯 Results
Reached over 6,000 Twitter followers in 2 months and 7,000+ people on Telegram. Strong Search ranking, trending on Twitter. Millions of impressions, thousands of retweets and likes. Extensive media coverage (TF1, Canal+, BFM TV, Le Parisien). Movement brought to the Council of State to cancel BTS exams, with the help of a renowned lawyer (Di Vizio).
Gallery
