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Marketing & StrategyCompleted2025

SkyConnected — Communication & Identity (Capstone Project)

Role
Brand & Social Media Strategist
Context
Academic (Capstone Project - Drone start-up)
Stack
6 tools

Autonomous drone delivery start-up: detailed description of the organization (teams, deployment, maintenance, sales/communications). Brief & analysis: brief/debrief summary table (market, competitors, technical/ecological challenges), positioning. Identity & social media: tagline 'Express delivery by air', logo variants and sample posts (drone technology showcase, USP: real-time tracking, safety, eco-responsibility). Structured report of 7 tutorials: editorial strategy, calendar, creations (Twitter/LinkedIn/Instagram), SEO audit, post rewriting proposals and continuous optimizations over 2 weeks.

Technologies

BrandingSocial MediaStratégie éditorialeSEODesign ThinkingDrones

Deliverables

Complete brand identity (tagline 'Express delivery by air')
Logo variants and brand guidelines
Multi-platform editorial strategy
Sample posts (drone technology, USP, eco-responsibility)
SEO audit and continuous optimization plan

🎯 Results

SkyConnected brand identity developed with clear tagline and positioning, multi-platform editorial strategy implemented, sample posts created highlighting drone technology and eco-responsibility.

Resources